Brand and Production
Brand identity, photo and film production, and where AI belongs in this work and where it doesn't.
- 3 October 2026 · Brand and ProductionCan AI-generated visuals harm a brand?Not in itself. The harm comes when a visual misleads viewers, clashes with the brand's identity, or uses someone's likeness without their consent. AI is a powerful tool for concepts, variations and imagined scenes; but wherever you need to show the truth of a product, a place or a person, a real shoot is essential.
- 3 October 2026 · Brand and ProductionWhat production scale does a corporate film need?It depends on the story the film tells and where it will be shot. Most corporate films combine the character scale, which portrays executives and employees, with the atmosphere scale, which shows the office, factory or event. If a product takes centre stage, a micro-scale studio shoot is added; if the facility or location matters, macro-scale aerial footage.