Visibility
SEO, GEO and AEO: making sure your brand can be found, and is described correctly, in search engines and in AI assistants' answers.
- 3 October 2026 · VisibilityWhy don't AI assistants recommend our brand?AI assistants recommend a brand based on information they can reach, understand and cross-check. If your site doesn't answer questions clearly, your details contradict each other, or no one else mentions you, the assistant passes you over. GEO closes those gaps, making your brand more likely to be described accurately and cited as a source in AI answers.
- 3 October 2026 · VisibilityWhat is AEO, and how is it different from SEO?AEO (Answer Engine Optimization) means shaping your content so that search engines and assistants can use it as the direct answer to a question. SEO aims to get your page high up the results list and clicked; AEO aims to be the answer itself. They aren't alternatives: AEO is built on a solid SEO foundation.