How long does a corporate film shoot take?

It depends on the scales the film needs and the number of locations. Once we've clarified the story and locations in an initial meeting, we draw up the shooting and editing schedule together.

Is a two-person crew enough?

For interiors, interviews and events it is often enough, and it disrupts the company's work less. Studio product shoots and drone shoots are planned separately.

Is AI used in corporate films?

We use it at stages such as concept, previsualisation, graphics and localisation. The company's real people and places are shown through real footage, and we don't produce content that misleads consumers.

What production scale does a corporate film need?

What are the four production scales?

We plan every production, corporate films included, in four scales based on where the camera sits and how close; each means a different crew, kit and schedule.

Micro (studio and product): cut-out product shots, lighting design and, where needed, a model.
Character (portrait and corporate): portraits and interviews that reflect the face of the brand and its corporate identity.
Atmosphere (interiors and events): a two-person mobile crew documenting factories, offices, conferences and launches on video and in photographs, plus edited interviews.
Macro (drone and exteriors): cinematic aerial footage and wide-angle compositions of places, for tourism and architecture projects.

Which scales does a corporate film usually need?

A film about a company is usually built on people (founder, executives, employees: the character scale) and on the place where the work happens (production line, office, site: the atmosphere scale). We can shoot both with a two-person mobile crew, without disrupting day-to-day work too much.

A short studio (micro) shoot is added if a product leads; the macro scale if the facility's size, location or architecture matters. Drone shoots need permits and weather planning, so they are scheduled from the start.

Which questions decide the scale?

Who is the film for? Investors, prospective employees, customers and trade-show visitors each expect a different language.
Where will it be watched? A launch screen, a website and a vertical social video each call for different framing.
What needs to look real? Products, places and people are shown as they are; AI doesn't stand in for reality here.
What's the story? The story, not a list of equipment, decides the scale.

What does a cinematic approach mean?

We run every job with the discipline of a boutique film production: aesthetics (an image that suits the brand), economy (budget that shows on screen), ergonomics (the right crew size, no disruption). The aim is a story people remember after the film ends.

In corporate films we often choose a documentary approach: real people, real work, real moments instead of a script. Our founder Murat Canbaz's experience in visual communication since 1998 underpins that approach.

How do you prepare for a shoot?

A good corporate film starts before the shoot: in an initial meeting we clarify the story, the audience and where the film will be used, prepare a shot list, and see the locations in advance.

On the company's side, the interviewees' diaries, the layout of the areas to be filmed and consent from employees appearing on camera should be ready; we observe data protection obligations for every recording containing personal data. That keeps the shooting day short and calm.

What have we done at these scales?

For Sabancı University SUCool we run the production and post-production of its YouTube channel and document its events in photographs and on video (the atmosphere scale). For Dentur we produced videos at the Cannes and Monaco yacht shows.

To work out the right scale together, see our photo and film production page or start a project.