Sabancı Üniversitesi SUCool ve İnovent
Sabancı University SUCool: creative partner to an entrepreneurship ecosystem
- Client
- Sabancı Üniversitesi SUCool ve İnovent
- Year
- 2024
- Industry
- Knowledge & Society
- Services
- Visual Identity, Social Media & Content, Photo and Film Production, Web Development, Digital Transformation
Overview
Since 2024 we have been the creative agency of SUCool, Sabancı University's entrepreneurship incubation centre, and of İnovent: we designed the programme logos, run the websites, YouTube channel and social media, film and photograph the events and provide graphic design support.
As an incubation centre, SUCool is more than a single programme: the pre-incubation programme, Master SUCool, InoMasters and SUCool Tekmer run under the same roof, at different times and for different audiences.
Each programme had its own website, events calendar and social media stream. The centre needed a partner that could run all of this from one place, consistently and quickly, while also bringing creative ideas.
Programme identities
We designed the logos for BİGG Masters, InoMasters, SUCool Tekmer and Master SUCool. Each programme has its own character, while shared colour and type choices show at a glance that they all belong to the SUCool family.
Logo and Corporate Identity. These logos are part of the identity (branding) work we do for the brand. Designed by EURODMC.
Websites
We run the websites of SUCool and its programmes: keeping content current, announcing application periods and supporting renewals.
Event production
We film and photograph the programmes' events on site, editing the material into short vertical videos that can be shared while the event is still going on.
Event photography and video
We shoot photography and video at the programmes' events and manage the resulting archive. The shoots are run by professional crews, with live-stream support.
Photographs
Videos
YouTube channel
We run SUCool's YouTube channel: filming and post-production are ours, and we track each video's performance after release.
Social media and design
We publish the content on social media and follow up on the accounts. For SUCool and İnovent we take on graphic design work from posters to event visuals.
Scope
- Logos for BİGG Masters, InoMasters, SUCool Tekmer and Master SUCool
- Management and updates of the SUCool and programme websites, with support for redesigns
- Photo and video production and editing of events
- YouTube channel management: production, filming, post-production and performance tracking for every video
- Social media publishing and monitoring
- Graphic design work for SUCool and İnovent, posters included