Soulqin

Soulqin: a brand story from the lab to the shelf

Client: Soulqin
Year: 2024
Industry: Health & Cosmetics
Services: Brand Strategy, Social Media & Content, Photo and Film Production, Digital Marketing & Growth Analytics

Overview

We brought Soulqin, a dermocosmetics brand built on a European-patented quercetin technology developed in Sabancı University's laboratories, to its audience: we created its visual world, ran its social media, produced films and content with AI, and managed its sales on Amazon, Trendyol and Beymen.

Soulqin was born from strong science: a conjugated quercetin formula developed in Sabancı University's laboratories under Prof. Dr. Hüveyda Başağa, registered by the European Patent Office (EP 3 562 476 B1) and tested in TÜBİTAK-supported studies.

When we started in December 2024 the need was clear: turn this science into a new brand, in the premium position it deserves. In skincare, scientific claims sound alike, and people buy the feeling before the active ingredient.

A visual world

We set the brand's tone: soft skin tones, silky textures and clean compositions that keep the product at the centre. The language works across the whole range of Anti Aging Elixir, Youth Serum, Skin Reset Tonic and Eye Reset Cream.

Several hands lifting up the Soulqin anti-aging elixir box

Soulqin serum campaign poster titled "Natural Glowing Skin"

A model holding the Soulqin serum in her palm against silky beige drapes

Production with AI

We produced campaign visuals and films with AI, while art direction stayed with us. Each frame was composed one by one, product details were preserved and colours were corrected to the brand's rules. This gave a new brand the content volume it needed without a separate shoot for every product.

Social media and points of sale

We ran the social media accounts, explaining the science through simple posts built around questions like "Why does conjugated quercetin make a difference?" and short films. By managing sales on Amazon, Trendyol and Beymen we made sure the brand looks equally premium at every touchpoint.