Gaia Farm
Gaia Farm: the brand language of a rural life
- Client
- Gaia Farm
- Year
- 2023
- Industry
- Consumer & Retail
- Services
- Visual Identity, Product Design
Overview
Gaia Farm is a new-generation farm project on around 34 decares in Assos, Çanakkale, bringing organic farming together with exclusive tourism. We designed its logo and corporate identity, and created product and packaging designs for a range that runs from olive oil to soap.
Gaia Farm brings two worlds together: organic farming and exclusive tourism. The brand had to look the same on the products made on the farm and in the guest experience.
The range is wide: olive oil, vinegar, soap, cream, herbal products and dried herbs. Each could have stood on the shelf like a separate brand; the need was for a language that presents them all as one family.
Logo and corporate identity
We built the logo from a sprig of lavender and a fine, classic serif; the signature "A Rural Life" states the brand's promise in a single line. We carried the identity across surfaces from signage to a wooden serving board and embossed applications.
Logo and Corporate Identity. This logo is part of the identity (branding) work we do for the brand. Designed by EURODMC.
Product and packaging design
We designed the range's packaging as one system: simple labels, a small mark drawn from the logo, and a colour of its own for each product group. From the olive oil tin to the dried herb pouch, every product sits on the shelf as part of the same family.
Scope
- Logo and corporate identity
- Signage and brand applications
- Packaging design for olive oil, vinegar, soap, cream and herbal products
- A label and colour system for the product family