Skip to content
EURODMC

Dentur

Dentur: twenty-plus years of partnership at yacht shows

Client
Dentur
Year
2005
Industry
Construction & Industry
Services
Brand Strategy, Visual Identity, Web Development, Social Media & Content, Digital Marketing & Growth Analytics

Overview

We have worked with Dentur, the exclusive dealer of the Ferretti Group brands (Ferretti Yachts, Custom Line, Pershing, Itama), since the early 2000s, a partnership that began before EURODMC was founded and continues today. We designed its website, supported its rebranding, handled its graphic design and secured its digital visibility at leading yacht shows; today we run sales-driven social media advertising, performance work and content production.

In the yachting world, sales often begin at the shows: at yacht shows such as Cannes and Monaco you have only a few days to meet the right buyer. If that presence is not carried online before and after the event, its effect fades quickly.

As the representative of Ferretti Yachts, Custom Line, Pershing and Itama, Dentur needed to refresh its brand for this international stage and turn its show presence into measurable digital communication that runs all year.

Brand and web

We designed and built Dentur's website, bringing the represented brands, models and show news together in one place, in Turkish. We supported the company through its rebranding and carried the same language into its graphic design, keeping every printed and digital touchpoint consistent.

Dentur social media post: front view of a yacht with its lights on at dusk

Digital visibility at the shows

For international yacht shows such as the Cannes Yachting Festival and the Monaco Yacht Show, we produced invitation films, social media content and posts throughout each show, making Dentur's presence visible beyond the stand.

Pershing GTX116 visual for yacht show promotion: aerial view of the yacht cruising at speed on the open sea

Social media ads

Dedicated ad visuals for every model: cruising at sea, life on deck and each brand's own visual language. Dentur's "authorised dealer in Türkiye" signature sits in the same place in every frame.

Dentur social media ad: The Ferretti Yachts 550 cruising fast at sea
Dentur social media ad: The Ferretti Yachts 550 cruising at sunset
Dentur social media ad: The Ferretti Yachts 550 head-on, leaving a white wake
Dentur social media ad: The Ferretti Yachts 550 from the side, guests on the flybridge
Dentur social media ad: A couple on the flybridge of the Ferretti Yachts 550
Dentur social media ad: Two women on the deck of the Ferretti Yachts 550
Dentur social media ad: The wide flybridge of the Ferretti Yachts 720
Dentur social media ad: A couple on the aft deck of the Ferretti Yachts 1000
Dentur social media ad: The deck lounge of the Custom Line Navetta 30
Dentur social media ad: The Pershing 8X with its stern garage open
Dentur social media ad: A bird's-eye view of the Itama 62S
Dentur social media ad: The Apreamare Gozzo 35 cruising at sea

Advertising, performance and content

We run periodic social media advertising campaigns to grow sales, tracking performance and steering budget toward the audiences that deliver the best results. We also produce the content that feeds these campaigns on a regular basis.

A long-term responsibility

Our partnership with Dentur began in the early 2000s, before EURODMC was founded, and continued with the same team through EURODMC once the agency was established. When we take responsibility for a brand, we carry it for years; our partnership with Dentur has passed twenty years.

Video ads

One-minute ad films for every model, in square format for social media.

Brands represented

Ferretti Yachts550 · 720 · 1000
Custom LineNavetta 30 · Navetta 33 · Navetta 35
Pershing8X · GTX116
Itama62S · 70
ApreamareGozzo 35 · past partnership

Scope

  1. Website design
  2. Rebranding support and graphic design
  3. Invitation films and social media content for international yacht shows
  4. Periodic social media advertising campaigns and performance tracking
  5. Ongoing content production