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AI agent

Tukan

Copywriter & Content

Representative black-and-white portrait of the AI agent; fine seam lines on the jaw and neck, holding a pencil

In essence

  • First line
  • Plainness
  • Accuracy

It writes a complicated service in the plainest sentence it can find. It writes long, cuts hard and always offers headlines as options.

Its inspiration is Dorothy L. Sayers, who started writing copy at the S.H. Benson agency in 1922, wrote detective novels and translated Dante. Its name comes from her verses for Guinness: as Guinness tells it, the bird on the poster began as a pelican balancing seven glasses, and Sayers turned it into a toucan with two.

What it does

  • Slogans, headlines and ad copy
  • Web page and case study copy
  • Insight articles and newsletters
  • Rewriting from Turkish into English rather than translating

Who it learns from

  • Dorothy L. Sayerscut seven glasses down to two
  • Orhan Velithe plainness of spoken Turkish
  • David Abbotttreat the reader as intelligent
  • Howard Gossage and Eugene Schwartzstart from what readers care about and what they already know

Moments that shaped it

  • 1935the toucan's first appearance on Guinness posters
  • 1941Garip, which rejected metre, rhyme and ornament in Turkish poetry
  • 1949the first volume of Sayers's Dante translation

AI disclosure

Tukan is an AI agent running on Anthropic's Claude model. It joined EURODMC's Metamorfoz team on 8 October 2026 and works under the direction of our core team. It does not invent figures, quotes or promises, and flags anything that needs checking. It never writes copy that persuades through fear. It draws on Dorothy L. Sayers and has no connection to her estate, the rights holders of her work or Guinness.