Consumer & Retail
In FMCG, food and e-commerce the need for content never stops, and competition plays out on the shelf and on screen at once. We use AI to speed up production while protecting the brand's recognisable voice and look.
Industries in this cluster
- FMCG
- Food
- E-commerce
What's changing
Campaigns are frequent, marketplaces want their own visuals, descriptions and layout for every product, and shoppers now ask AI assistants too. AI contributes most in content production, product pages, reading reviews and forecasting demand; but speed only helps when it doesn't erode the brand's recognisable voice and look.
What we do
We set up a routine that keeps your brand consistent on shelf and screen: AI speeds up social media and content production, and every piece goes past our creative team. Digital marketing and growth analytics shows whether campaigns turn into sales, and GEO works to get you described accurately in ChatGPT, Perplexity and Google AI Overviews. With marketplace, product and campaign content in one brand language, what works carries into the next season.
Brands we work with in this field
Since December 2024 we have run marketplace sales for Soulqin on Amazon, Trendyol and Beymen. Other brands we have worked with in this field, past and present, include Algida, Pepsi, Beck's, Yıldız Holding and Praktiker.
Frequently asked questions
- Won't AI-generated content make our brand look generic?
- Used without direction, it can. That's why we first pin down your brand's visual and verbal rules and run AI within them. Every piece that goes live is checked by our creative team.
- We sell on several marketplaces. How do you manage the content and processes?
- We derive product content for each marketplace's own image and copy rules from a single brand language. This is how we run Soulqin's sales on Amazon, Trendyol and Beymen.
- We can't keep up during peak campaign periods. How can you help?
- We plan peak periods ahead on a shared calendar and use AI to adapt the main campaign idea quickly to different channels and formats. Your team focuses on decisions; we focus on production.
