Rhodium
Rhodium: a timeless retail identity
- Client
- Rhodium
- Year
- 2007
- Industry
- Fashion & Luxury
- Services
- Brand Strategy, Visual Identity, Web Development
Overview
Rhodium, the Turkish distributor of world-famous watch brands such as Rolex and Tudor, has been our client since 2007, before EURODMC was founded: we led its branding and designed its logo, corporate identity and website. Since then we have provided graphic design support in the periods it was needed.
Representing Rolex and Tudor in Türkiye is both a prestige and a challenge: the name that stands out in the window is always the brand being represented. Rhodium needed an identity of its own that matches their weight without disappearing in their shadow.
The website also had to bring stores, brands and technical service together in one calm experience.
Branding and logo
We put a monogram at the centre of the branding: R and H share a single stem, framed by a fine border. Midnight blue and a widely spaced serif give the brand a gravitas that suits the watchmaking tradition.
Logo and Corporate Identity. This logo is part of the identity (branding) work we do for the brand. Designed by EURODMC.
Corporate identity
We turned the logo into an identity system that runs from business cards to in-store communication; Rhodium appears with the same calm, refined tone at every touchpoint.
Website and periodic support
On the website we let large imagery and few words do the work: we brought the represented brands' photography together in Rhodium's calm voice, and kept the navigation simple around stores, brands and technical service. In the periods it was needed, we also produced graphic design work in the same language.
A long-standing relationship
We started working with Rhodium in 2007, before EURODMC was founded, and come back together whenever the brand needs us.
Scope
- Branding
- Monogram logo and corporate identity system
- A website built around stores, brands and technical service
- Periodic graphic design support since 2007