Nilyum Wedding
Nilyum Wedding: an identity for weddings with a story
- Client
- Nilyum Wedding
- Year
- 2020
- Industry
- Hospitality & Living
- Services
- Visual Identity, Web Development
Overview
For Nilyum Wedding, an event design and organisation brand, we built an elegant, warm identity that runs from a monogram logo to the website.
Nilyum Wedding designs multi-day, colourful weddings for couples from different cultures, from mehndi and sangeet nights to the ceremony itself. That richness was the brand's strength, but it could also look scattered.
The identity had to carry a sense of luxury while leaving room for the colours of each individual event.
Logo and Corporate Identity. This logo is part of the identity (branding) work we do for the brand. Designed by EURODMC.
Approach
We built the identity from two letters: a monogram that joins N and W in a single line, crowned by a fine branch motif. Turquoise is the only accent; everything else stays clean and white, so the colours of the event photography come forward.
On the website we used the photography large, with plenty of room to breathe, and organised the services by event type so couples can picture their own wedding.
Scope
- Monogram logo and corporate identity
- Colour and typography rules
- A website organised by event type