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Doketti

Doketti: the digital storefront of a Geneva fashion atelier

Client
Doketti
Year
2018
Industry
Fashion & Luxury
Services
Web Development, Photo and Film Production, Social Media & Content, Digital Transformation, Digital Marketing & Growth Analytics
Doketti website home page: a model holding a leather bag and the headline "Attachez vos ceintures"

Overview

For Doketti, a boutique fashion atelier in Geneva, we built and ran the website and e-commerce, art-directed the shoots, managed its social media and digital assets, and set up its ad campaigns and performance marketing.

Doketti is a boutique fashion atelier in Geneva that makes leather belts and wallets. Its approach to personal style was what set the brand apart; the need was for a brand of this size to look just as considered online, and to sell there.

For a small atelier, the website, online sales, shoots, social media and advertising could not be separate jobs; they had to be one system feeding itself.

Website and e-commerce

We designed the French-language website as a clean storefront led by fashion photography: women's, men's, accessories and pet collections under their own headings, with the line "Attachez vos ceintures" (fasten your belts) at the centre of the home page. We also set up and ran the product, order and campaign processes behind online sales.

A campaign image from the Doketti website: a black leather belt with a monogram buckle
Valentine's Day post with a pink leather belt on a pink background
International Women's Day post: red belts shaped into the number eight

Photo shoots

We art-directed the shoots: fashion images that show the product on the body, and product photography that puts the red leather belts and their Swiss cross detail up front. The same visual language carried through from the website to social media.

A red leather Doketti belt with a Swiss cross detail, product photograph
End-of-season sale ad: a red leather belt with a price tag

Social media and digital assets

We managed the brand's social media accounts and digital assets, producing content in the brand's red for occasions such as Valentine's Day, International Women's Day and the festive season.

Festive season sale poster: a red leather wallet on a red background
Doketti banner titled "Custom styles": a monogram buckle on a leather bag

Digital advertising and performance

We designed and ran the digital ad campaigns and performance marketing, running seasonal campaigns such as end-of-season sales as one plan across the website, social media and ad channels.

Social media post titled "Attachez vos ceintures": a red leather belt and the Swiss cross
Valentine's Day post titled "Je t'aime mon amour": lips framed in red leather

Scope

  1. Website design and e-commerce operations
  2. Art direction of fashion and product shoots
  3. Social media and digital asset management
  4. Seasonal and campaign visuals
  5. Digital ad campaigns and performance management

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