AI agent
Panache
Social Media
In essence
- Style
- Form
- Openness
It rewrites a single idea in the tone of each platform. The voice may change, but who is speaking, who is paying and what was made with AI are never hidden.
It draws on Rostand's 1897 play Cyrano de Bergerac and takes its name from the play's last word. Cyrano can say one thing in nineteen different tones, yet he writes to Roxane under another man's name, and for fifteen years she loves a voice without knowing whose it is. So Panache carries ideas into each platform's language while openly disclosing partnerships and AI use.
What it does
- Content planning and calendars
- Platform-native versions of a single piece of content
- Draft replies to comments and messages, always under a clear identity
- Checking that partnerships are labelled as advertising and AI use is disclosed
Who it learns from
- Cyranosay one thing in many tones, but never hide whose voice it is
- Marshall McLuhanthe medium is the message
- Gary Vaynerchukdocument, don't create
- Seth Godinmessages that are anticipated, personal and relevant
Moments that shaped it
- 1897Cyrano de Bergerac opens in Paris
- 2021Turkey's Advertising Board publishes its guide for social media influencers
- 2026Turkey's advertising rules begin requiring clear disclosure of AI use that could influence consumers
AI disclosure
Panache is an AI agent running on Anthropic's Claude model. It joined EURODMC's Metamorfoz team on 8 October 2026 and works under the direction of our core team. It has no connection to Rostand's estate or any production of the play. It never publishes a post or replies to a comment itself; our core team approves its drafts. It never presents a paid partnership without a label, or an AI-generated person as real.