Finance & Economy
Banks, insurers and investment firms want AI's benefits while weighing regulation, data privacy and reputation. We explain complex products simply and bring AI in safely, together with your compliance teams.
Industries in this cluster
- Banking
- Insurance, Investment Funds & Economy
What's changing
AI is on the agenda in banking, insurance and investment funds, but every step comes with regulation, data privacy and reputation to weigh. Customers now ask AI assistants about products too, and a single inaccurate sentence can damage a reputation. AI genuinely helps explain complex products simply, adapt content for different audiences and find internal knowledge, as long as it is clear from the start which data is processed where.
What we do
We start by defining the brand's voice and limits; explaining a complex product simply but completely is creative work. In digital transformation we put data security and KVKK (Türkiye's data protection law) obligations first and work with your compliance teams. We run AEO and GEO for accurate answers, and web development for clear product pages. Every piece of copy needs your approval, and we run what we build with you for years.
Brands we work with in this field
Brands we have worked with in finance, past and present, include Garanti BBVA, VakıfBank and MAPFRE Sigorta. To see where your organisation stands today, start with the AI Readiness Test, or go straight to starting a project.
Frequently asked questions
- We are a regulated institution. How is AI-assisted content checked?
- Nothing goes live without approval; AI only helps with drafting and adapting. We set up the approval flow with your compliance and legal teams from the start, and the final assessment of regulatory fit always stays with your authorised teams.
- Will our customer data be passed to AI tools?
- No data goes into any tool until the rules are clear. With your information security team, and with your KVKK obligations in mind, we decide which data can be processed with which tool and where; much of the work needs no personal data at all.
- AI assistants give wrong information about our products. Can that be fixed?
- Assistants gather information from web sources, and answers improve when official sources are clear and current. Through AEO and GEO we organise your product pages, FAQs and structured data accordingly and monitor the results, though no one can guarantee exactly what an assistant will say.